Tech Culture
In a world where digital marketing predominates, print marketing publications play a crucial role in brand communication strategy. Whether it’s brochures, catalogues, flyers, or magazines, print media has a distinct impact on reader engagement. This article examines how print marketing publications influence consumer engagement, recall, and perception. Indeed, print publications seem to retain a special place in readers’ hearts.
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(Article from Chez J2S 9/17/2024)
Technology is now everywhere, especially digital technology. A revolution has taken place in a historically short time: in less than 20 years, the whole world has become interconnected1. My 17-year-old daughter doesn’t understand: “But how did you do that before?” she asked me, looking at me like a bald dinosaur with glasses.
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(Article from Chez J2S 3/20/2023)
Last week, Richard posted an article titled « What about invitations to tender?”. What does this have to do with the GDPR and the Privacy Shield?
I found that this article highlighted the gap between “advertising” to sell and, on the other hand, a more “responsible” attitude, aiming at not announcing anything that cannot be reasonably kept.
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(Article from Chez J2S 3/6/2023)
You have probably heard of the OpenAI company, or at least of one of its products, DALL-E which generates drawings, and ChatGPT for its ” chats ” and which made the headlines these last weeks.
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(Article from Chez J2S 2/6/2023)
Digital marketing allows a company to collect data on buying habits, dropped carts, viewed pages…. This data is then analyzed in order to learn more about the visitors and to offer them products that will inspire them to make a purchase. This technique has grown greatly during the 2010s and is now a real data analysis machine for e-merchants.
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(Article from Chez J2S 11/7/2022)
Communication agencies are increasingly called upon by their customers to implement collaborative software solutions that streamline exchanges between the various parties involved in a publishing project.
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(Article from Chez J2S 9/19/2022)
The implementation of a product information management system (PIM) or even of a master data manager (MDM) 1 is a project that requires the participation of all the parties involved in the company. Based on our experience, we know that it is not easy for the IT department to get the businesses to adhere to the approach. The benefits obtained by the implementation of such structuring solutions are global to the company. However, despite the good practices proposed by the consultants who support these implementations, the meaning of the change imposed is not always clear to the business lines, which see it mainly as a constraint. Once the information system is connected to a production platform such as Simple Workspace, publication projects are the best way to give meaning to the work on data quality 2.
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(Article from Chez J2S 7/4/2022)
It may seem that 3D is not a 21st-century invention, but even more surprisingly, it is not a 20th-century invention. Indeed, the first evidence of 3D technology was found in the 1890s, and it was in 1898 that the first patent on 3D was filed.
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(Article from Chez J2S 6/20/2022)
Should we start to rewind? Have we definitively put an end to the marketing of the 2000s? These questions must be answered in order to bring us back on track with our communication strategies.
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(Article from Chez J2S 4/11/2022)
I would like to give to Caesar what belongs to Caesar. A few months ago, I tried to make the numbers speak , before realizing that it was easier with words! But that’s damn right 1! Here is the first version of a dictionary of themes directly related to our activity.
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(Article from Chez J2S 11/29/2021)
