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In an increasingly digital world, print uniquely dominates product marketing. With the rise of digital: why is print, or printed marketing, still relevant? The answer lies in its ability to generate incomparable emotion, stimulate the senses, and create a lasting bond with consumers. Read more… (Article from Chez J2S 11/20/2024)
The automatic generation of InDesign/PDF documents from an XML/JSON data source is one of our specialties. In this way, we can set up a data workflow between the customer’s tool 1 and our solution, the user clicks on a button and gets an InDesign/PDF document: great! Read more… (Article from Chez J2S 6/3/2022)
Founded in 1965, ACE is the second-largest automobile club in Germany with over 650,000 members. ACE is making its digital transformation with the help of Comwrap Reply an expert integrator in Adobe and J2S solutions. Read more… (Article from Chez J2S 2/10/2022)
In the marketing context, the term touchpoint refers to an advertising or commercial contact point between the brand and the consumer. It can be a human contact, a website, an application, or any other form of communication. We can distinguish between what is published and what is interaction. Read more… (Article from Chez J2S 10/25/2021)
Press groups have understood that their titles are above all brands. “Developing brands” is one of the 3 major axes of the strategy 1 of Prisma Media, one of the behemoths of the magazine industry in France. Read more… (Article from Chez J2S 9/21/2021)
Print and digital books in education Digital book reading is on the rise 1: more than a million more readers in 12 months, which brings to more than a quarter the number of French people who have already read a digital book. Read more… (Article from Chez J2S 5/17/2021)