Challenges in producing documents
In stores, managers create printed material often as a matter of urgency, to communicate locally about offers: national promotions, clear stock, respond to a competitor’s action, etc.
For its part, the head of marketing and communications at the head office must ensure that the members of the network respect the brand image.
With the advent of omnichannel, resources are shared accross all communication channels. Anyone may need to easily create catalogues, product sheets, posters, online or offline from available resources.
- Avoid wasting time
- Cope with staff shortages, reduce training
- Ensure up-to-date and accurate data, prices and images
- Standardized formats
- Enforce compliance with corporate identity
- Give local outlets more autonomy
- Ensure a consistent multi-channel presence
Our solution Simple WorkSpace for retail and e-commerce
In his store, the manager has access to the communication media in the formats prepared by the head office: posters, data sheets, labels, etc., ready to be printed either locally or by a service provider.
If authorized, the store manager can edit and localize the content (a price, a tagline, an image, etc.) with or without the head office’s approval, in compliance with the brand’s identity.
Automate the production of one-to-one promotions and personalized catalogues to reduce the workload on your communications department.
Keep the ability to unleash creativity by facilitating collaboration with your studio.
No more multiple inputs from your PIM with partial copy and paste in Excel for the needs of a campaign: help your product managers focus once and for all on the quality and completeness of the data.
Simple Workspace automatically connects to your information system (PIM, ERP, PLM) to ensure that everyone benefits from the work of the head office product managers who have already edited and validated the data. Even brand logos and other pictograms are automatically associated with the product information to save even more time.